AfterPay Cookie Policy
Revision Date: 15.05.2018
Version Number: 1.20
1. Cookies and other tracking techniques
Cookies are small temporary files saved in the browser cache of users visiting websites. AfterPay uses cookies to collect statistical data on the website and improve the user experience. This cookie statement explains how we use cookies and your choices regarding their usage.
For marketing and optimization purposes, within the AfterPay Environment we use different tracking software. The AfterPay Environment consists of Afterpay.se, Myafterpay.com and afterpay.io and use following software:
| Adobe Analytics | Google Analytics | VWO | |
| AfterPay.se | X | ||
| MyAfterPay.com | X | X | |
| AfterPay.io | X |
2. Adobe Analytics
The AfterPay Environment touchpoints that are indicated to use Adobe Analytics use software from Adobe Systems GmbH.
This requires storing user behavior data, including the origin and pages viewed. In addition, data such as the technical conditions of your access to the website is collected anonymously; this cannot be traced to you personally. Collation of the data with your personal data (name, address, etc.) is not possible.
Moreover, your IP address is not processed by Adobe but is stored only in an abbreviated form. Adobe stores all collected data in the EU/EEA. By using the AfterPay Environment, you declare your consent to the collection and storage of the data recorded about you by Adobe in the aforementioned way and for the aforementioned purpose.
Should you not wish to agree with collection and storage of this data by Adobe, please opt out here.
For more information about data protection in connection with Adobe, click here
3. Google Analytics
The AfterPay Environment touchpoints that are indicated to use Google Analytics use software from Google Inc.
This requires storing user behavior data, including the origin and pages viewed. In addition, data such as the technical conditions of your access to the website is collected anonymously; this cannot be traced to you personally. Collation of the data with your personal data (name, address, etc.) is not possible.
Moreover, your IP address is not processed by Google but is stored only in an abbreviated form. By using the AfterPay Environment, you declare your consent to the collection and storage of the data recorded about you by Google in the aforementioned way and for the aforementioned purpose.
For more information about data protection in connection with Google, click here.
4. VWO
The AfterPay Environment touchpoints that are indicated to use VWO (Visual web optimizer) use software from Wingify.
VWO is collecting behavioral data from your visit to the AfterPay web site as recorded sessions.
- Anonymize IP address: By default, VWO never captures the full IP address of any visitor on your website. We anonymize the IP addresses completely.
- Anonymize key presses in a recording: VWO session recordings by default anonymizes keystrokes on any input field. It means that the data entered never trickles down to VWO servers and the recorded playback can never be used to decipher the inputs.
For more information about data protection in connection with VWO, click here
5. Cleaning cookies
If you do not want to save cookies on your computer, you can block their use with your browser settings. Please note that access to some of the site's services may require you to allow cookies.
You can also clear cookies from your browser history. By clearing cookies on a regular basis, you can change the identifier used to create a user profile based on your browsing history. However, clearing cookies from your browser history does not completely stop data collection. It just removes the profile based on your previous browsing history.
6. Contact us
We have a dedicated team of data protection specialists. If you have any questions regarding this Data Privacy Statement or data protection, please address them to the local Data Protection Officer:
Christer Johansson
Box 1143
432 15 Varberg
