COOKIES, DATA AND MORE
Unfortunately, it is in the nature of this topic that these explanations sound very technical, but we have made an effort to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit our websites, certain information is automatically created and stored. When you visit our website, just like now, our web server (computer this website is stored on) automatically stores data such as:
- the address (URL) of the website accessed
- browser and browser version
- the operating system used
- the address (URL) of the previously visited page (referrer URL)
- the host name and IP address of the device the website was accessed from
- date and time
This data is contained in files (web server log files).
As a rule, web server log files are saved for two weeks and then automatically deleted. We do not share this information.
Storage of personal data
Personal data that you submit to us electronically on this website, such as your name, email address, address or other personal details when submitting a form, is only used by us together with the time for the specified purpose. This personal data is stored securely and is not passed on to third parties.
We therefore only use your personal data for communication with those visitors who explicitly request contact and for the processing of the services and products offered on this website. We do not share your personal data without your consent.
If you send us personal data by email – and therefore beyond this website – we cannot guarantee the secure transfer and protection of your data. We recommend that you never send confidential data unencrypted by email.
According to Article 6 (1a) GDPR (lawfulness of processing), the legal basis is provided by the fact that you give us your consent to the processing of the data you enter. You can withdraw this consent at any time – an email containing this request is sufficient. You can find our contact details here.
Rights according to the General Data Protection Regulation
According to the provisions of the GDPR, you generally have the following rights:
- Right to rectification (Article 16 GDPR)
- Right to erasure ("right to be forgotten") (Article 17 GDPR)
- Right to restriction of processing (Article 18 GDPR)
- Right to notification – notification obligation in connection with the rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
- Right to data portability (Article 20 GDPR)
- Right to object (Article 21 GDPR)
- Right not to be subject to a decision based solely on automated processing including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Analysis of visitor behaviour
TLS encryption with https
We use https to transfer data on the Internet in a secure manner (data protection through technical design, Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognise the use of this security for data transmission by the small lock symbol in the top left of the browser and the use of the https (instead of http) prefix as part of our Internet address.
We use the analysis tracking tool Google Analytics (GA) from the US company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in the European region. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. With the reports we receive from Google Analytics, we can better adapt our website and service to your wishes. In the following, we go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyse the traffic of our website. For Google Analytics to work, a tracking code is integrated into the code of our website. When you visit our website, this code records various actions you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers, where it is then stored. Google processes the data and we receive reports on your user behaviour. These reports may include, but are not limited to:
- Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
- Advertisement reports: Advertisement reports make it easier for us to analyse and improve our online advertising. Acquisition reports: Acquisition reports provide us with useful information on how to get more people interested in our service.
- Behaviour reports: Here we learn how you interact with our website. We can track which path you take on our website and which links you click on.
- Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, if you become a buyer or newsletter subscriber from a mere website visitor. These reports help us learn more about how our marketing activities reach you. We use these reports in order to increase our conversion rate.
- Real-time reports: These reports instantly tell us what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear. We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically analysed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our website to make it easier for interested people to find the website on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing activities in a more targeted and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our website, you will be recognised as a "recurring" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.
Identifiers such as cookies and app instance IDs allow your interactions on our website to be measured. Interactions refer to all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions may be made if required by law.
Here we show you an overview of the most important data collected using Google Analytics:
Heat maps: Google creates what are known as heat maps. Heat maps make it possible to see exactly the areas you click on. This way, we receive information on where you go on our website.
Session duration: By session duration, Google means the length of time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you only view one page on our website and then leave our website again.
IP address: The IP address is only shown in abbreviated form so that no clear allocation is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.
Technical information: Technical information includes your browser type, your Internet provider or your screen resolution.
Referral source: We are naturally also interested in which website or advertisement brought you to our website.
This list does not claim to be complete and is only used for general information regarding data storage by Google Analytics.
Where is the data stored and for how long?
Google servers are distributed around the world. Most servers are located in the USA and consequently your data is usually stored on US servers. Here you can read exactly where the Google data centres are located.
Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data centre has corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters take servers offline, the risk of a service interruption with Google remains low.
Your data is stored by Google Analytics for 14 months.
Once the defined period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. DoubleClick cookies). Report results are based on aggregated data and are stored independently of user data. Aggregated data refers to the merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
If you generally want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate guide for each browser:
Chrome: Clear, enable, and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311250363.
We hope we were able to suitably explain the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/us/ and https://support.google.com/analytics/answer/6004245?hl=en.
Google Analytics IP anonymisation
We have implemented IP address anonymisation with Google Analytics on this website. This feature was developed by Google to enable this website to comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the complete IP address. IP anonymisation or masking takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.
Google Analytics data processing amendment
We have concluded a direct customer contract with Google on the use of Google Analytics by accepting the "data processing amendment" in Google Analytics.
You can find out more about the data processing amendment for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad
Source: Created with the data protection generator of AdSimple in cooperation with bauenwir.de
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